About Me
My name is Nick Cafiero, I'm a marketing professional with 10+ years of agency-side experience. I’ve held roles in digital planning and buying, business development, account management, and, most recently, global planning and strategy. This has given me the experience to be able to work across multiple client categories in very complex international markets, targeting many different audiences. I’m analytically minded with a love for creativity and strategy. I have an insatiable desire for learning and a passion for marketing and advertising.
I live on Long Island with my wife Lindsay, and daughters Nina and Siena. Working and caring for 2 toddlers through a global pandemic has presented its challenges, there's certainly never a dull moment, but I wouldn't trade it for the world!
I completed undergraduate studies at Penn State where I majored in marketing. In 2019 I graduated from the Zicklin School of Business at Baruch College where I received an MBA.
I'm an avid all-around sports fan, but college football is my favorite (let's go Penn State!). I enjoy the outdoors, going for walks in the local preserve, and fishing.
My Skills
What I Do
Media Strategy & Planning
Throughout my career, I've planned, purchased and executed over $2 billion in media across hundreds of campaigns in over 25 countries. I've led teams through the end to end media planning process from strategy through tactical execution to deliver against a range of client objectives.
Account Management & Operations
My bread and butter is top-notch account and project management. I'm highly adept and building processes, finding efficiencies and operationalizing ways of working. I've grown accustomed to overseeing the output of remote teams in different time zones with fluidity, and have exceptional time management skills.
International Know-how
I've spent more than half my career dealing in international media. Through this, I've developed an extensive working knowledge of major international media market landscapes and cultures. I'm a member of the International Advertising Associations Young Professionals which keeps me connected with the international media and marketing community.
My Experience
Background & Expertise
Global Media Director
January 2021 - Present
Responsible for leading the cross-functional global planning product for the Indeed account globally.
Global Associate Media Director, Brand Planning & Strategy
October 2018 - December 2020
Lead a team across 9 international markets through the end to end media planning process from strategy through execution to deliver against Indeed’s brand growth goals.
International Associate Media Director (previously Supervisor)
October 2013 - October 2018
Formative member of MediaCom’s New York-based international unit where I managed the development and implementation of multinational, cross-channel media campaigns for a variety of clients including American Airlines, Brand USA, and Indeed.
Business Development Manager
July 2012 - October 2013
Managed business development plans for MediaCom, focusing on revenue growth via existing and new initiatives leveraging the agency's individual and collective assets. I helped secure new business wins in excess of $415MM in media billings during my tenure.
Digital Media Planner (previously Assistant)
June 2010 - July 2012
Oversaw day-to-day activity for a variety of Volkswagen’s national brand digital media initiatives including the programmatic display and video strategies, Passat model launch and Super Bowl campaigns.
Education
Where I've Studied
MBA
Baruch College
Zicklin School of Business
August 2016 - May 2019
I've always had a desire to continue to learn, and with 6 years of work experience, I felt it was an appropriate time to re-enter academia to further my education through Baruch's part-time MBA program. Over the course of 3 years, I balanced working full-time with a full course load. Combining my work and classroom experiences made me a better student, manager, and business professional.
BS Marketing
Penn State University
Smeal College of Business
July 2007 - May 2010
I completed my undergraduate studies at Penn State. There I majored in marketing with a minor in business law and graduated in an accelerated 3-year time frame. I developed strong foundational skills that enabled me to succeed from my first day on the job with no previous media-related experience.
Career Highlights
What I’ve Accomplished
Custom Global Content Partnership
I was responsible for leading the development of a custom global content partnership between Brand USA and Spotify from ideation to execution. The program provided a platform for Brand USA's “Hear the Music, Experience the USA” campaign to experience the country through its musical styles via 22 customized US city soundscape playlists.
From New Business Win To
Account Service
I contributed to the winning pitch for the American Airlines business, unseating a 25-year incumbent relationship. After the win, I was tapped to manage the global transition and onboarding of the account, quickly achieving 'platinum' status from all the international travel. I went on the oversee the global media strategy and execution of the global brand relaunch, and subsequently the on-going media activity and client relationship.
'The Force' Super Bowl Game Changer
Early in my career, I was fortunate to be involved in the execution of an idea that would forever change how brands approach Super Bowl advertising. The early reveal of a Super Bowl spot was unheard of at the time. This experience taught me to be bold and to never accept "that's the way we've always done it" mindset.
Let’s Connect
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly"